The Only Two Email Lists You Should Be Building

When it comes to email marketing and list building, it can be tricky to get your first email list started. However, after you set one up, it becomes increasingly easy to create another list for a new giveaway or different offer. Some marketers have hundreds of different lists and at that point it can be very difficult to manage without hiring some help.

So what should you be focusing on?

In order to really get things going, you should be focusing on building only two email lists. The first list is your prospect list and the second is your customer list. You should be using a service like Aweber to manage these lists. Also, there are some steps you can follow to help build each list while keeping focus.

Offer a free product to build up your prospects

In order to get people to see your product, you should be giving something away of value in exchange for an email address. For example, on my site I give away a 4 day list building video training course. That way, I can teach people how they can build their email list and build my own in the process.

One thing you can do is give away a sample of your paid product, such as your first chapter of your eBook or 1 video of your training course. This is a great way to give people a taste of what you do while providing value to your new subscribers. Just make sure what you're giving away is purely awesome

Provide consistent value to your prospects

This is the first part of your conversion process. You want to turn these prospects into customers (I would hope) so the best way is to provide consistent value to them.

This could be in the form of helpful articles, videos, or just great email broadcasts. The more of a connection you make with your list, the more likely they will be to buy from you.

Once your list knows you, they can begin to like you, eventually trust you, and be more likely to buy from you.

Automate building your buyer list

If you're using a service like Aweber to manage your email lists, you will have the option to automatically add people who buy from you to a separate email list. This takes a bit of time to set up, but is definitely worth it.

You can do this through PayPal or even through Aweber itself by setting up a tracking code and setting the automation rules. Other services like InfusionSoft offer this feature as well. A list of 100 buyers can be worth much more than a list of 1000 people who never bought from you, so remember that.

Expand your reach by adding more

Once you have this system set up well, you can apply it to future products and other sales funnels you create. You only need a prospect list and a buyer list for each product, so any other lists are just more work for you.

The trick is to focus on your first 2 lists until you are adding new buyers every single day. Even then, there may not be a reason to add more lists if you have something that is working well for you.

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