One of the simplest list-building methods is to join a giveaway event. You provide a gift with an image and the link to your squeeze page and promise to promote along with the rest of the partners. Except for very rare occasions, joining a giveaway event can give your business a nice dose of new subscribers in a very short period-of-time.
But that's not all that a giveaway event can do for your business. Far from it. The heart of a giveaway event is the relationships that it builds... between you and the subscribers... and... between you and the other partners. Their value can not be calculated in dollars and cents. Add a nice little bump to your reputation and hey, what's not to love?
One thing. The people you are attracting are what is known as "freebie-seekers". These are the folks who will un-subscribe while the download of your gift is still going.
Don't throw-in the towel, yet. OK?
Yeah, this is a tough audience, but nothing is impossible if you put your mind to it. So what is your goal? To target the grain and winnow out the chaff.
What do I mean by that? It is a harvesting term for separating the grain from the pieces of useless chaff before storing it. No one wants a useless bag of chaff, afterall. Your squeeze page has to target the serious visitors hidden among the freebie seekers.
Your choice of gift - Headlines - Bullet Points - They all speak to your chosen visitor. Now take a step back and look at the big picture. What kind-of an event have you joined?
Is it about Free or will it actually help the audience?
Is it a tossed-up page or a quality event site?
And most importantly, will the visitors be impressed with it?
To my mind, any business, off-line or online can benefit from joining a giveaway event. Beyond the building of your list, which is a not inconsiderable benefit, you will also be building your reputation and brand.
The cost is so little, a quality gift and a squeeze page with a delivery system in place, send traffic on a specific date. Yeah, in most cases, the benefits will far outweigh the costs, and that makes it worthwhile to do. If your business is online, your gift going viral could have a huge impact.
As the business owner, it is ultimately up to you to make this decision. With a little effort choosing your events and a high-quality gift, you could grow a list that will support your business for years to come.
Your First Giveaway Event
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