Like many things in life, what you get out of a giveaway event will closely correlate with the effort that you put into the event. If you offer a trashy gift or don't bother to promote... well, what do you really expect?
You don't need to be a big name marketer to grow your list by participating in a giveaway event. Some small and medium marketers join to boost their branding or reputation. They create or find a quality gift that matches the theme of the event.
If you join a healthy living event, your gift needs to solve a problem that your prospective audience has. This gives them a reason to download your product and join your list. But you can't stop there.
Once you have a gift, you need a squeeze page for your visitors to provide their contact information. It is a simple matter to set your auto-responder to send them to the download page once they click your confirmation link. Using the double opt-in method also protects you from spam complaints.
Your squeeze page can be unique and individual to you and your business. Use your logo, your branding and even your image if you want to garner face-recognition. That's a lot of work for one web page. Take your time, and use your space wisely.
And finally, you need to be prepared for the new subscribers to your list... before you add them. What do I mean by that? It is simple. Don't waste time filling your auto-responder with names if you don't have any content ready for them. This is the biggest newbie mistake of all time, I believe.
Think of it this way, ok? If you have 200 people sign-up and they see 0 emails, you have gained nothing. Take the same 200 people and show them 7-10 emails and you will be much more likely to make sales.
I would rather see you write an article, or newsletter or even sales letter everyday while you build your list, until you have 30-60 pre-written follow-up letters. This is where you will offer links, downloads or promotional products to your audience. Make sure that the information you are providing is useful to your audience and takes them one step closer to reaching their ultimate goal.
This is why they joined your list in the first place, besides the offer of the free gift, they want you to help them reach their goals. Put the pieces in place and you will find that your gift gets more downloads than some of the bigger guys... the ones who have forgotten why subscribers join our lists in the first place.
Your First Giveaway Event
0 comments:
Post a Comment