In this installment of List Building Tips, I want to talk about interviews. While a bit time consuming, these are a great way to build a list quickly. Keep reading to find out how.
I have done so many interviews in my 9 years of Internet marketing that I have lost count. My last one was with Jack Bastide that I think went for 90 minutes. It was supposed to be a 30 minute interview. Sometimes I just don't know when to shut up.
You're probably thinking, why would anybody want to interview ME?
Let me ask you this. You're selling something online, correct? I'm going to assume that whatever it is you're selling, you know something about it? Maybe you know a lot about it? Do you think maybe you would have some information about whatever it is you're selling that OTHER people would want to know about?
Have you ever turned on those daytime talk shows to listen to some of the interviews that take place on them? Believe it or not, they're not all Internet marketers pitching some product. Some people talk about health, politics, sports and all kinds of things.
Do you know something about a subject? Are you pretty knowledgeable about it? If you answered yes to those questions, then you are a candidate to be interviewed.
Great, but how do you go about getting these interviews? I knew you were going to ask that.
If you take a gander around the Internet, you'll find something that isn't quite a new phenomena. It's called a radio show. In fact, there are sites out there dedicated to allowing Internet users to run their own radio shows. And a lot of these shows would just LOVE somebody to interview.
All you do is go to one of these sites, look up the schedule, see what subjects are covered, and then contact any hosts that deal with subjects that are related to YOUR business. I'd be stunned if any of them would turn down a chance to interview you.
From there, it's just a matter of preparing for the interview itself.
How do you do that? Glad you asked.
Preparing for an interview is very easy. First thing you do is get together with the show host, either over Skype, Messenger, or phone if you have to, and discuss what it is you wan to, um, discuss. Have him write out a list of questions that you both go over so you're not blind sided. Then, you want to make sure you have your answered planned. I don't recommend reading them, but know what you're going to say. You want the interview to go as smoothly as possible.
Then, at the end of the interview, mention that you have a list where people can get more information and give out the URL of your opt in page. Also make sure the URL is posted on the site that is hosting the show. If the show host has his own list, ask him if he'll send your URL to them. Most won't have any problem doing so.
And that's all there is to it. If the show has a big following, you could substantially build your list from this procedure.
Try it sometime. You might be surprised by the results.
To YOUR Success,
Steven Wagenheim
Your First Giveaway Event
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